BAD NEWS: Events can waste your time and resources 😓 . BUT…
Handled right you can win great work from old and new clients 🎆 .
Your events showcase your value but:-
…do the attendees know how much they need you ❓
…even if they know they need you, do they hold back ❓
…do they like and trust you enough to see you as their problem solver❓
…how do you help window shoppers become loyal followers❓
Some tips on making event worth the effort:
🎯 Target the right people e.g. decision makers not juniors after CPD
😥 Talk about problems they know they have
👩🏫Educate on problems they don’t e.g. shown by recent case law
📚Use stories to illustrate
🔑 Explain how you use the law to solve the above problems.
👨💼👩💼 Use a range of team members to show the depth of your squad
🛌 Rehearse till you could deliver in your sleep
💕 Don’t expect a kiss on the first date: New clients need time to know like and trust. With a series of events you can build a following. BUT…
🎁 Don’t be afraid to make an offer as an appetiser: e.g. a one off training at a fixed price: they might well go on to order a main course.
⏩ Follow up in person. Follow up through updates. FOLLOW UP OR DIE ⚰
If you would like to know more about how I support law firm growth please DM me here.
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