Growth Tip 6: Get your team to share the burden

BD is a key part of a partner’s job. If not, it should be. 
 
BUT does that mean you should do it all? 
 
NO. Like everything else delegation is vital. Why? 
 
1️⃣ You need to focus on strategy, nurturing the key clients and wooing quality new ones: stick to the things best done by you. 
 
2️⃣ BD is a key part of the team’s development: vital for the firm’s future. 
 
3️⃣ Neither you nor the firm can afford to rely on a few rainmakers at the top. 
 
Some key tips in this area are: 
 
✅ Be clear on your strategy and how it fits in with the firm’s overall. 
✅ Communicate this to the team. 
✅ Make sure BD is not second best to working current files. 
✅ Play to your team’s strengths, but… 
✅ Don’t make assumptions: train and develop 
✅ Client relationship skills are as vital as seminars, networking etc: you want lawyers who can turn Matter 1 into Matter 10 💰 . 
✅ Teach them to grow their networks as a long term and steady habit. 
✅ Make sure internal and external marketers work closely with the team. 
 
If you would like to hear more about how coaching can help with your business development DM me on here. 
 
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